Explore and find the new growth opportunities
We look at where your market is heading and why your clients choose you; the situation they’re in; the problem they need solved; and what else they consider before they buy. Together this will show where the real opportunities are and who you’re actually up against.
Then we estimate what each opportunity is worth, so you can decide where to start. From there, we help you turn it into a clear plan for your brand, content and website, so every page has a clear job in helping buyers decide.
Our approach for growth
We start with the business: your buyers, how they actually buy, and what they need to hear at each step. Then we turn that into a clear plan for your brand, your content and website.
Bowtie Modelling
A revenue model showing how customers are won, then kept and grown after purchase.
ICP & buyer journey
Who your best customers are, and the steps they take from problem to purchase.
Page job mapping
Giving every page on a website one clear job: attract, inform, collect or convert buyers.
Search & AI analysis
Finding what buyers search for, and how Google and AI tools see you today.
The four frameworks map where revenue comes from, who buys and why, what each page of the website must do, and how buyers find you. Together they give leadership, sales and marketing one picture of the business, so every decision that follows has a clear reason behind it.
What’s included
Understand
- Growth workshop
- Bowtie modelling
- ICP and buyer journey
- Buying committee mapping
- Competitor analysis
- Positioning analysis.
Plan
- Positioning and messaging
- Page job mapping
- Search and AI analysis
- Opportunity sizing
- 12-month growth roadmap.
- Positioning analysis.