Pinecone Impact is an organization that invests and launches new startups which significantly and verifiably reduce the environmental impact. Their goal is to empower startups capable of disrupting our way back to limit & reverse the damage caused to the environment. They operate through a venture studio building and scaling startups (Pinecone Ventures), an early-stage investment company backing disruptive impact solutions (Pinecone Invest), and an incubator for impact startups seeking help to scope, gain traction, or scale their business (Pinecone Incubator)​

While specific challenges with the previous website are not documented, the description of the new website suggests that it might not have been as comprehensive or as well-organized as the client needed it to be. The old site may have lacked the sleek, stylish design, and detailed information that the new site offers. When raising a venture studio fund, it's important to have your branding and website updated to raise money from LPs and other investors.

The redesign project was undertaken by our team at Ish Studio, and the result was a new and improved website that is described as sleek, stylish, and packed with information about Pinecone Impact. The website includes details about funding opportunities and incubator programs, providing a comprehensive resource for those interested in working with or being part of Pinecone Impact. The site also got a Portfolio section where investors can click on read more. The people in Ish Studio have a ton of knowledge in the startup world, as well as venture studios and the environmental space, making this a perfect match.

The result of the project is the current website, which serves as an informative, engaging, and inspiring hub for individuals and startups interested in making a positive impact on the environment through disruptive solutions. Although specific results such as increased traffic or improved user engagement are not publicly documented, the new website provides a stronger online presence for Pinecone Impact. The visitors can contact Pinecone, as well as applying for incubators, invest in the fund or new startups.