Ish Studio strengthens its commercial capability with the appointment of Nora Roel Løken as Project Manager. She joins from EY, where she worked as a senior consultant with large enterprise clients, and brings experience from Corporate Affairs at Morrow Batteries. Reporting, compliance and disclosure ran through both roles. Her master's is in entrepreneurship and innovation.

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Nora Roel Løken: commercial understanding at the centre of delivery

There is no design or development on the new project manager's CV, and that reflects a deliberate hiring principle at the Oslo agency. Ish builds web systems for industrial, infrastructure and tech companies across Europe and the US, and organises sites by the job each page performs rather than by subject. A pricing page exists to move a buyer who is close to asking for a quote. An article exists to reach someone who does not yet know they have the problem. Holding that distinction requires someone who understands the business behind the project.

"We started Ish because the B2B companies we kept meeting had websites working against the business. Good products, serious sales teams, and a site nobody could tie to a single lead," says William Le-Normand, co-founder of Ish Studio.

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"You don't fix growth problems with a prettier layout. You fix it with people who ask what the company is trying to sell, to whom, and what a qualified lead is actually worth, before anyone opens Figma. That is how we hire in every role."

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From brief to business outcome

Løken takes operational ownership of client projects, with responsibility for delivery as well as for the commercial direction the work takes. In practice that means raising the case when a planned deliverable would serve the client better in another form, or when the sales organisation needs something different from what the brief describes.

"Good business development and growth start with understanding the pain points of both the customers and the business. That is why insights before a project begins is always my starting point," says Nora.

The appointment follows a period of rapid growth for the agency, which recently became Norway's first Webflow Enterprise Partner. The website Ish built for Strawberry Group received Honors at Awwwards and has delivered 475% more organic traffic. Close to 800% more inbound deal flow for the client.