Every project we take on follows a structured yet flexible process, built to keep things moving, reduce surprises, and make collaboration easy.
1. Discovery & Kickoff
We start with a discovery call to confirm scope, timeline, and budget. Once agreed, we formalize it in a clear proposal or contract.The project begins with a kickoff workshop. We align on goals, gather assets, discuss functionality, and review milestones. You’ll share insights about your brand, audience, and vision. We’ll bring questions, ideas, and examples to get us fully aligned.
2. Research & Strategy
Before any design work begins, we take a focused look at your space. We research your competitors, understand your users, and map out content structure (site map, page hierarchy). We also define tone, messaging, and conversion strategy. This early thinking helps shape everything that follows.
3. Wireframes & Information Architecture
Next, we design low-fidelity wireframes to map out the structure of key pages. This is where layout, navigation, content blocks, and page flow come together. You’ll review and approve these blueprints before we move into full visual design.
4. Visual Design (UI/UX)
This is where your brand comes to life. We design high-fidelity mockups that show the full look and feel of the site, including animations, interaction cues, and responsive states. You’ll give feedback and we iterate. We typically plan for three rounds of creative revisions per page to stay on schedule, but we’re flexible where it counts. We care about getting it right.
5. Development
Once design is approved, our developers build the site, often in Webflow, setting up the CMS, custom interactions, and responsive behavior. We share a staging link early, so you can track progress live as we build. We never go quiet or disappear for weeks. Expect consistent updates and ongoing visibility.
6. Content Integration
Words, images, videos, animations, this is where everything comes together. You can provide content, or we can help write, edit, and optimize it. Either way, timely delivery of content helps keep the project on track.
7. Review & Testing
We test across modern browsers and devices to ensure everything performs and looks the way it should. You’ll review the site as we go, not just at the end, making feedback easier and more manageable. Forms, links, interactions, content, accessibility, all tested, all optimized.
8. Launch
Once everything is approved, we handle the technical launch, pointing domains, setting up hosting, and ensuring everything runs smoothly on the live environment. You’ll receive a full launch checklist, and we’ll make sure everything is good to go.
9. Post-Launch Support
We include a 30-day support window after launch to handle any fixes or follow-ups. We also provide CMS training, both live and recorded, so your team can confidently manage updates on your own. If you’d rather stay hands-off, we’ve got you covered too.
10. Ongoing Maintenance & Growth (Optional)
Need new pages, features, or ongoing SEO? We offer retainers and support plans to keep your site evolving. Whether it’s a quick update or a long-term growth strategy, we’re here to help.
Communication is everything
We stay close throughout the project. Expect regular check-ins, clear timelines, and shared project tools. No surprises. No bottlenecks. Just steady progress and a team that’s easy to work with.
At Ish Studio, we build websites that not only launch, they last. We care about performance, polish, and giving you the tools to grow.