The main goal was to tell the story of Internship Abroad in a way that would build excitement, credibility, and awareness. Internship Abroad needed a visual identity and website that reflected its unique personality while introducing a brand that would resonate with students, aspiring student entrepreneurs, parents, partners, and the broader education sector.
With the new visual identity and website, we established a cohesive look across all internal and external communication channels. Our custom, scalable Webflow site is built to grow alongside Internship Abroad as the program expands into new markets. After three months of close collaboration, we successfully launched Internship Abroad’s new brand and website using a sprint-based workflow and a content-structure-first approach in Webflow CMS.