The Challenge
Despite a strong product and impressive client roster, Seen.io struggled to communicate their true value. Their messaging was heavily feature-focused, making it difficult for enterprise decision-makers to understand the business outcomes and strategic advantages of the platform. While their branding was solid, it lacked the seniority and clarity needed to resonate with high-level stakeholders.

Objectives

• Shift Seen.io’s communication from features to business outcomes.
• Develop a narrative that clearly articulates value to enterprise buyers.
• Elevate the brand to reflect a more senior, strategic positioning.
• Design and developing everything into a clean landingpage, built for conversion and outomes
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Our Approach
As with all our projects, we began by acting as business developers, diving deep to understand the current landscape, available resources, and the ultimate goals. We assembled a senior team: a lead designer, a senior developer, and a motion designer. Through a growth workshop, we mapped out unique selling points and analyzed the different decision-makers within Seen.io’s buyer group, gaining insight into their motivations and pain points.

The Solution

We crafted a compelling story for Seen.io defining who they are, what they do, who they serve, and why leading enterprises should choose them. This strategic narrative became the foundation for all communication and design.

Key deliverables included:

• Strategic Narrative: Clear, outcome-focused messaging tailored to enterprise audiences.
• Design Direction: A new visual identity that positions Seen.io as a partner for major brands, reflecting sophistication and trust.
• Web Development: A flexible, scalable Webflow build for easy updates and rapid iteration.
• Personalized Experience: Leveraging Seen.io’s own narrative, we introduced a pop-up video greeting with a direct HubSpot booking link, making the experience both personal and actionable.

Results & Impact

The Seen.io team was proud of the transformation, feeling that the new site and messaging truly represented their ambitions and value. The foundation is now set for ongoing optimization, including A/B testing to further improve conversion rates and user engagement.

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Seen.io’s evolution from feature-driven messaging to a strategic, outcome-based narrative demonstrates how the right story and design can unlock enterprise growth and position a brand for long-term success.