Commercial website copywriter

What we believe

In B2B, your website is the highest-leverage salesperson on the team. Most companies still build them like brochures, then wonder why their AEs are carrying the number. We don't agree.

We're a Webflow Premium Partner, the first in Norway, and we build sites that fill calendars with qualified meetings, get cited by LLMs, and stay accountable to pipeline long after launch. Brochures, build-and-vanish agencies.

We're hiring a copywriter who writes the same way we build: with a POV, on the hook for outcomes, and capable of turning a B2B founder's tangled offering into copy a buyer actually wants to read.

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What we're looking for

You've written copy for B2B websites, homepages, product pages, landing pages, the whole stack, and you can articulate the strategic decision behind every line. Portfolio first, résumé second.

You write for two audiences at once: the human buyer skimming a hero on a Tuesday afternoon, and the LLM that will increasingly cite your work when that buyer asks ChatGPT or Claude for a recommendation. You understand keyword optimisation is table stakes — citation-worthy substance is the new game.

You think in systems, not sentences. Sitemaps, content architecture, message hierarchies, JTBD, narrative flow, you've got opinions and frameworks, and you can defend them in a workshop.

You're as comfortable interviewing a CEO about their business as you are jumping on a call with one of their customers. The strongest B2B copy comes from the buyer's language, not the founder's deck, and you know how to extract it.

You build content wireframes in Figma. You hand designers a clear narrative and page structure before a single visual decision is made.

You can talk for ten minutes about why a B2B homepage hero needs to do three jobs at once. You read April Dunford, Wynter, and at least one weird newsletter about how LLMs are reshaping discovery. You're not precious about your drafts, but you're rigorous about the strategy underneath them.

Bonus if you've written for complex b2b companies. Bonus if you can move between Norwegian and English clients, Strawberry, Motkraft, and Thermax share airtime with our international roster.

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What the work looks like

You'll lead the copy track on B2B website projects from kickoff to launch, and stay on after launch, because we don't disappear.

That means running early-stage strategic workshops with clients to unpack goals, audit existing content, and pressure-test brand guidelines. Interviewing founders, GTM leaders, and their customers. Building sitemaps and content architecture with the team and presenting them to clients. Wireframing copy in Figma so the designer works from a clear narrative, not a guess. Writing copy, homepages, product pages, landing pages, that translates a complicated B2B offering into something a buyer trusts in fifteen seconds. Editing and refining against internal critique and client feedback. Partnering with our growth team to track what converts, what gets cited, and what doesn't, and rewriting accordingly.

We hold ourselves to outcomes, not deliverables. The copy ships, but the job isn't done until the pipeline moves.

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How to apply

Send us:

1. Your portfolio — three website projects you're proudest of, each with a short note on the strategic call you made
2. A short paragraph on what you think most B2B websites get wrong (we're more interested in your POV than your CV)
3. Email to hey@ish.studio